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Sony XR75X90K 75" Class BRAVIA XR X90K 4K HDR Full Array LED Google TV

Sony XR75X90K 75" Class BRAVIA XR X90K 4K HDR Full Array LED Google TV

Regular price $2,199.00 USD
Regular price $0.00 USD Sale price $2,199.00 USD
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About the Sony BRAVIA XR-75X90K


A bright, natural picture

The BRAVIA XR-75X90K delivers the rich, realistic picture quality we've come to expect from Sony. It's no surprise that a company who builds a lot of the pro 4K cameras, lenses, and monitors used in the movie industry can also craft cinema-like displays for home use. But the 'X90K has a more robust feature set than you might expect at this price, including a full-array LED backlight that provides precisely localized lighting across the entire screen.


By dimming some areas of the screen and boosting others, Sony's XR Contrast Booster 10 produces a dramatic picture with bright highlights and great black levels. Sony's XR Triluminos™ Pro technology further enhances the picture by reproducing a wide color spectrum for excellent textural detail and natural skin tones.

Premium Sony processing

The 'X90K is the most affordable 2022 model to use Sony's revolutionary Cognitive Processor XR — the same one used in their top-of-the-line MASTER series. This powerful processor takes conventional Artificial Intelligence a step further by emulating the way our brains think and respond when we see and hear things. It cross-analyzes individual picture elements and quickly identifies the human focal point, so that it can immediately enhance each detail of that area. Instead of applying generic changes to the entire frame, it recognizes how individual parts of the whole interact with each other and makes precise adjustments to create a more natural picture.

Sound innovations

The ‘X90K's XR processor also contributes to richer, more involving sound. Its 3D Surround Upscaling technology can create a heightened Atmos-like sound field no matter what the source.

Acoustic Multi-Audio™ technology uses sound-positioning tweeters placed at the back of the TV that help the sound more accurately track the action on the screen.

And if you still want more, Acoustic Center Sync synchronizes the TV's built-in speakers with compatible Sony sound bars for even better sound.

Google TV simplifies streaming

The XR-75X90K includes the Google TV smart app platform which consolidates a wide range of streaming services into a single user interface. Watch an episode of Ted Lasso on Apple TV followed by Station Eleven on HBO Max all from one watchlist, without having to dig around in individual apps.  


And if you're feeling really lazy, you can simply ask the Google Assistant to pull up a show or movie. You can also adjust the volume, change channels or inputs, and control other basic TV functions using your voice.

A great partner for your new gaming console

The 75" XR-75X90K is an excellent match for your PC or next-gen console, with a dedicated Game Mode that delivers an input lag as low as 8.5ms. It supports Auto Low Latency Mode (ALLM), 4K at 120Hz, and enhanced Audio Return Channel (eARC) right out of the box. A future firmware update will also offer Variable Refresh Rate (VRR) for smooth graphics without frame tearing or stuttering. And if you've got a PS5, you'll benefit from Auto HDR Tone Mapping for more accurate detail and color.

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