Sony BRAVIA XR-77A80K 77" A80K Smart OLED 4K TV with HDR


Price:
$2,999

OLED delivers a rich, realistic picture

A TV's ability to produce deep, dark blacks is extremely important to picture quality. OLED TVs, like Sony's BRAVIA XR-77A80K, absolutely excel at this. Each pixel can turn on and off individually to display absolute black. This creates a contrast ratio that is essentially infinite, resulting in rich colors and an incredibly lifelike image. 

This will be especially striking on High Dynamic Range content. The 'A80K supports the HDR10 format, which is mandatory for streamed 4K material and 4K Blu-ray movies. It also handles the more sophisticated Dolby Vision® format, which adjusts brightness and color levels in response to the video signal on a scene-by-scene basis.

Premium Sony processing

The BRAVIA XR-77A80K uses the same Cognitive Processor XR found in Sony's top-of-the-line MASTER Series TVs. This powerful processor takes conventional Artificial Intelligence a step further by emulating the way our brains think and respond when we see and hear things. It cross-analyzes individual picture elements and quickly identifies the human focal point, so that it can immediately enhance each detail of that area. Instead of applying generic changes to the entire frame, it recognizes how individual parts of the whole interact with each other and makes precise adjustments to create a more natural picture.

The multi-position stand has wide, narrow, and sound bar settings.

Sound innovations

The ‘A80K's XR processor also contributes to richer, more involving sound. Its 3D Surround Upscaling technology can create a heightened Atmos-like soundfield no matter what the source.

Acoustic Surface Audio+™ technology tracks sound effects and dialogue and matches them with the on-screen action, creating an even more immersive experience. Instead of the tiny — often down-firing — speakers that most TVs have, the ‘A80K uses actuators on the back to send vibrations through the screen to produce sound from its entire surface.

And if you still want more, Acoustic Center Sync synchronizes the TV's built-in speakers with compatible Sony sound bars for even better sound.

Google TV simplifies streaming

The XR-77A80K includes the Google TV smart app platform which consolidates a wide range of streaming services into a single user interface. Watch an episode of Ted Lasso on Apple TV followed by Station Eleven on HBO Max all from one watchlist, without having to dig around in individual apps.  

And if you're feeling really lazy, you can simply ask the Google Assistant to pull up a show or movie. You can also adjust the volume, change channels or inputs, and control other basic TV functions using your voice.

A great partner for your new gaming console

The massive 77" XR-77A80K is an excellent match for your PC or next-gen console, with a dedicated Game Mode that delivers an input lag as low as 8.5ms. It supports Auto Low Latency Mode (ALLM), 4K at 120Hz, and enhanced Audio Return Channel (eARC) right out of the box. A future firmware update will also offer Variable Refresh Rate (VRR) for smooth graphics without frame tearing or stuttering. And if you've got a PS5, you'll benefit from Auto HDR Tone Mapping for more accurate detail and color.

Shipping Terms
  • We ship from multiple locations in the USA.
  • Shipping within the 48 contiguous United States ONLY.
  • No international shipping.
  • No delivery to Alaska or Hawaii.
  • No P.O. Box delivery.
  • No APO/FPO delivery.
  • PayPal verified addresses only.
  • Signature will be required upon delivery.
  • Items will be shipped within 1-4 business day of receiving payment, with the exception of seasonal delays during winter months.
Price Match Policy
  • We're committed to providing you with the best experience possible, every time you shop. Prices fluctuate in this market on a daily basis in accordance with manufacturers marketing guidelines.
  • If you purchased an item and the price drops BEFORE your item has shipped, we will gladly match the new price. If your item has already left the warehouse, we cannot match any reduced pricing.
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  • We do not sell to resellers.
  • Must have a valid working phone number for all orders. We will not ship items without it.
  • May require additional customer verification. If information cannot be verified, we reserve the right to cancel the order.
Return Policy
  • Returns are accepted.
  • 30 Days Returns are accepted for buyer's remorse.
  • Buyer pays return shipping and 20% restocking fee.
  • Item MUST be returned with ALL original packaging and accessories.
  • Refund will only be given upon inspection of the package.
  • Any items that are missing will be deducted from the refund amount.
  • If the item arrives to you damaged or defective, please contact us for instructions. Damaged or defective items are not subject to the 20% restocking fee.
Defective Items
  • Contact must be made within 30 days of item delivery date.
  • items that are sent back as defective but, upon inspection, are found to be in perfect working condition are not considered defective and will be subject to the 20% restocking fee.
  • In order to prevent such occurrences, customers must call for phone support to troubleshoot with our tech support team.
Damaged Items
  • Contact must be made within 24 hours of delivery for items damaged during shipping.
  • Any contact made after the 24 hour window is subject to a longer process for replacement.
  • Please check shipment as soon as it arrives.
  • PLEASE CONTACT US BEFORE OPENING A CASE OR CLAIM! WE ARE HERE TO HELP WITH ANY AND ALL ISSUES.
Shipping Terms For Tv's
  • This information will help you have a seamless and pleasant experience in receiving your new TV.
  • Most of our televisions ship via freight company. You will receive an email with the freight company’s contact information. Please expect this information 2-3 days after purchase. Some 55" and 65" TVs ship Fedex ground.
  • We ship from multiple locations in the USA. Where we ship from is dependent on location of the unit and may not be the warehouse closest to you.
  • No international shipping. If you have the unit shipped to a freight forwarder, we are no longer responsible for the TV after they sign for it.
  • No P.O. box/Fedex box/UPS box delivery.
  • No APO/FPO delivery.
  • PayPal verified addresses only. IMPORTANT: We cannot change or modify ANY addresses after item is purchased so check the shipping address CAREFULLY.
  • YOU MUST INSPECT THE TV BEFORE SIGNING FOR THE SHIPMENT. INSPECT THE BOX - write down any damage you see on the box on the delivery receipt (i.e.: hole, scratch, indentation). INSPECT THE ITEM - if the driver is willing to wait, carefully unbox your item and check for damages (i.e.: cracked screen, broken parts). If the driver is not willing to wait, inspect the item as soon as (s)he leaves.
    IF THE BOX IS COMPLETELY DESTROYED - refuse the shipment. 
  • KEEP YOUR BOX - for 30 days after you receive it in case you need to return your item.

With over 35 years of experience, we at Five Star Buy pride ourselves on excellent customer service. 

We are excited to help you with all of you A/V and Home Theater needs.

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Contact us at: sales@fivestarbuy.com.

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