About the Sony BRAVIA XR-75X90K
A bright, natural picture
The BRAVIA XR-75X90K delivers the rich, realistic picture quality we've come to expect from Sony. It's no surprise that a company who builds a lot of the pro 4K cameras, lenses, and monitors used in the movie industry can also craft cinema-like displays for home use. But the 'X90K has a more robust feature set than you might expect at this price, including a full-array LED backlight that provides precisely localized lighting across the entire screen.
By dimming some areas of the screen and boosting others, Sony's XR Contrast Booster 10 produces a dramatic picture with bright highlights and great black levels. Sony's XR Triluminos™ Pro technology further enhances the picture by reproducing a wide color spectrum for excellent textural detail and natural skin tones.
Premium Sony processing
The 'X90K is the most affordable 2022 model to use Sony's revolutionary Cognitive Processor XR — the same one used in their top-of-the-line MASTER series. This powerful processor takes conventional Artificial Intelligence a step further by emulating the way our brains think and respond when we see and hear things. It cross-analyzes individual picture elements and quickly identifies the human focal point, so that it can immediately enhance each detail of that area. Instead of applying generic changes to the entire frame, it recognizes how individual parts of the whole interact with each other and makes precise adjustments to create a more natural picture.
The ‘X90K's XR processor also contributes to richer, more involving sound. Its 3D Surround Upscaling technology can create a heightened Atmos-like sound field no matter what the source.
Acoustic Multi-Audio™ technology uses sound-positioning tweeters placed at the back of the TV that help the sound more accurately track the action on the screen.
And if you still want more, Acoustic Center Sync synchronizes the TV's built-in speakers with compatible Sony sound bars for even better sound.
Google TV simplifies streaming
The XR-75X90K includes the Google TV smart app platform which consolidates a wide range of streaming services into a single user interface. Watch an episode of Ted Lasso on Apple TV followed by Station Eleven on HBO Max all from one watchlist, without having to dig around in individual apps.
And if you're feeling really lazy, you can simply ask the Google Assistant to pull up a show or movie. You can also adjust the volume, change channels or inputs, and control other basic TV functions using your voice.
A great partner for your new gaming console
The 75" XR-75X90K is an excellent match for your PC or next-gen console, with a dedicated Game Mode that delivers an input lag as low as 8.5ms. It supports Auto Low Latency Mode (ALLM), 4K at 120Hz, and enhanced Audio Return Channel (eARC) right out of the box. A future firmware update will also offer Variable Refresh Rate (VRR) for smooth graphics without frame tearing or stuttering. And if you've got a PS5, you'll benefit from Auto HDR Tone Mapping for more accurate detail and color.
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- If you purchased an item and the price drops BEFORE your item has shipped, we will gladly match the new price. If your item has already left the warehouse, we cannot match any reduced pricing.
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- Returns are accepted.
- 30 Days Returns are accepted for buyer's remorse.
- Buyer pays return shipping and 20% restocking fee.
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- Refund will only be given upon inspection of the package.
- Any items that are missing will be deducted from the refund amount.
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- items that are sent back as defective but, upon inspection, are found to be in perfect working condition are not considered defective and will be subject to the 20% restocking fee.
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Shipping Terms For Tv's
- This information will help you have a seamless and pleasant experience in receiving your new TV.
- Most of our televisions ship via freight company. You will receive an email with the freight company’s contact information. Please expect this information 2-3 days after purchase. Some 55" and 65" TVs ship Fedex ground.
- We ship from multiple locations in the USA. Where we ship from is dependent on location of the unit and may not be the warehouse closest to you.
- No international shipping. If you have the unit shipped to a freight forwarder, we are no longer responsible for the TV after they sign for it.
- No P.O. box/Fedex box/UPS box delivery.
- No APO/FPO delivery.
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YOU MUST INSPECT THE TV BEFORE SIGNING FOR THE SHIPMENT. INSPECT THE BOX - write down any damage you see on the box on the delivery receipt (i.e.: hole, scratch, indentation). INSPECT THE ITEM - if the driver is willing to wait, carefully unbox your item and check for damages (i.e.: cracked screen, broken parts). If the driver is not willing to wait, inspect the item as soon as (s)he leaves.
IF THE BOX IS COMPLETELY DESTROYED - refuse the shipment.
- KEEP YOUR BOX - for 30 days after you receive it in case you need to return your item.
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